Our Team
Ben Tait
Founder | CEO
As the founder of FARM, Ben has over 25 years of experience in specialty manufacture and construction. He has networks and knowledge in a range of international markets including the USA, China, the Middle East and Europe, but always calls Australia home. He loves to build teams of talented people and is on a personal mission to bring the worlds of design and manufacturing closer together.
Rodney Zsolczay
Software Development
Rodney is a creator of virtual worlds. When he’s not research and writing his PhD, Rodney develops the software at the core of FARM’s digital tool set.
As an integral member of our development team, Rodney is responsible for developing FARM’s design environment to meet client needs and mesh with real world manufacturing constraints.
Edwina Fox
Marketing & Communications
Bringing together her background within the architecture, design and manufacturing industries, and a decade of experience creating content for marketing, Edwina is our go-to marketing and communications specialist. She works with the FARM team to generate content that exemplifies the capabilities of the FARM technology.
Nick Anderson
New Business (USA)
Nick is a people person. With a background in marketing and creative solutions, Nick works with designers and architects to help realise their ambitious creative projects leveraging FARM’s capabilities. Bringing together his extensive knowledge of the built environment with his creative, yet practical mindset, Nick thinks outside the box to bring about a client’s creative vision.
Luke Harris
Cross Reality Designer
Luke has a wealth of knowledge in leading digital design software and hardware. He’s a master at developing bespoke toolsets and workflows using AR/VR technology.
Luke has worked in the design industry for decades and holds a Bachelor of Design, with a Major in Product Design, from Queensland College of Art, Brisbane.
Nolan Cunningham
Digital Artistry
Nolan spends more time in virtual reality than he does in the “real world”. With a background in animation and game design, Nolan has fused together his artistic and creative skills with Augmented and Virtual Reality design. Within his headset, Nolan creates immersive 3D worlds that enhance the creative experience.
Matteo Fantini
Fabrication Genius
Matteo has twenty years of experience in artisanal manufacturing, spanning specialty workshops in his Italian homeland to art-based manufacturing in Australia.
Apart from his broad expertise, Matteo is the ultimate experimenter. His knowledge and personality is crucial to the team as they work to connect the digital world with the real world.
David Ge
Computational Design
David is the whole package. He is fluent in pretty much all the programming languages, he is a total expert in CAD and Rhino Grasshopper, and he can talk to robots. David is a Computational Designer who has combined his skills in architecture and mathematics to reimagine the way designs are visualised, created, and fabricated.
Michael Barr
Design | Robotic Interface
As a Technical Designer and Robot Whisperer with a decade of experience under his belt, Michael’s combination of skills bridges the gap between design process and physical technology. Day-to-day, Michael spends most of his time operating and programming robots and CNC plants. He is a natural problem-solver with a knack for finding elegant solutions with new technologies.